The landmark 1967 Monterey Pop music festival was run as a benefit, with all its profits going to charity through the Monterey International Pop Festival Foundation, which believe it or not is still active 50 years later.
In an interview last night (Wednesday) at L.A.'s Grammy Museum tied into the opening of a new Monterey Pop exhibit, producer and record executive Lou Adler -- who runs the Foundation -- revealed that 2017 will be its biggest year of charitable giving ever.
All the endowments made by the Foundation over the years have gone to organizations involved in music-related personal development, creativity, and mental and physical health. And every donation has been made in the name of an artist who appeared at the festival.
It's incredible that a festival that took place 50 years ago is still fulfilling its original charitable goals.
Tickets are on sale for the 50th anniversary festival this June 16th though 18th, which features mostly current acts, with Grateful Dead guitarist Bob Weir, Eric Burdon of The Animals and Booker T.'s Stax Revue as connections with the original artist lineup.