A brewery in Sweden is excited for people to enjoy the World Cup -- and enjoy their beer -- but also want people to stay in the moment and stay off their phones while watching soccer matches.
And so, they're printing tweets about the World Cup onto the beer foam, so soccer fans can focus on the live action of the tournament.
The brewer, Norrlands Guld, figured out a way to print the tweets on beer within seconds of being posted.
The more beer customers drink, the more updates they get.
Of course, this technology is amazing and will most likely make its way to us here in the U.S. So, brace yourself for advertisements floating on top of your mug in the near future. (AdWeek)