ROLLING STONES: Rainbow Still Shining Brightly

Stones helmet

Years ago when an artist licensed their music for commercials, they were accused of selling out. While there are those who still won’t go that route, there is proof that doing so is not necessarily a bad thing.

Case in point, Acura using “She’s a Rainbow” by The Rolling Stones in a current commercial has propelled the 51-year old song back onto the Billboard charts. It has jumped 274-percent in sales (to 6,000) and a 138-percent in streams (to 366,000), resulting in appearances on the Rock Digital Song Sales, Digital Song Sales and Hot Rock Songs charts. However, it should be noted that the Stones do not own the publishing to the song, so it was not their decision to have it be used to sell cars, although they have licensed some of their songs for commercial use.

In other chart news, Metallica’s self-titled 1991 album, also known as The Black Album, has now made appearances on the Billboard 200 chart in 500 non-consecutive weeks making it one of only four albums with 500 weeks or more on the tally. The others are Pink Floyd’s The Dark Side of the Moon, which holds the record at 937, and Bob Marley and The WailersLegend: The Best of Bob Marley and The Wailers and Journey’s Greatest Hitsat 539.

Metallica holds the record as the biggest-selling album in Nielsen Music history, with 16.83 million copies sold in the U.S. since Nielsen began tracking data in 1991.

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